Light: Full sun (6+ hrs/day). Foliage color, as well as flowering and fruiting, will be negatively impacted by too much shade.
Soil: Any well-drained soil will do.
Water: Average water needs.
Fertilizing: One application of a granular fertilizer formulated for shrubs, like a rose fertilizer, is sufficient. If your plant experienced winter dieback, you may wish to make monthly applications through late July to speed its recovery.
Pruning: Pearl Glam beautyberry blooms on new wood and can be pruned in spring if desired. At the colder end of its hardiness range, it may die back to the ground in winter. If this happens, do not prune – wait until the new growth begins to emerge, and then remove any wood that’s not showing signs of life. Be aware that Pearl Glam beautyberry is naturally fairly late to emerge in spring, plus its dark foliage can be difficult to see against the soil, so be patient, and give your plant time to emerge before making any hasty decisions about removing or pruning.