Light: Thrives in a spot that is situated in direct sunlight for a minimum of four hours and up to all day exposure.
Soil: Pretty particular about soil. Really enjoys growing in moist, fertile, acidic soil.
Water: Enjoys moist soil.
Fertilizing: Has high nutrient needs. Apply a fertilizer formulated for plants that enjoy acidic soil at least once in the spring.
Pruning: Pruning is hardly ever needed, as it sets flowers on old wood. You can cut dead wood out in the springtime or prune it to shape in the late spring after it is done flowering.
Other: Due to a slight sensitivity to changes in heat and enjoyment of moist soil, it benefits from a layer of mulch.