Every plant in the Proven Winners ColorChoice brand is thoroughly trialed and tested to ensure your success, and our roses undergo a particularly grueling trialing process.
We start with hundreds of new roses submitted from breeders around the world. Each one has aesthetic promise, but we take a performance-first approach: we only want roses that bloom all season without deadheading, resist powdery mildew and black spot, and grow vigorously to outpace insect damage. The process takes at least seven, and typically closer to ten, years.
In the first year, we cull every plant that shows any signs of disease. If they make it through this first stage, we’ll begin testing for outdoor performance in both a rigorous field setting and in a more residential setting. Once they make it through this phase, we test appearance. Are the blooms a pure, rich color? Are they lush and beautiful? Finally, if they are determined to be substantially better than anything else on the market, they will be introduced and find their way to your local garden center. It takes a critical eye and a team of professional plant breeders, growers, and horticulturists, but the results speak for themselves.
